The new IPCC Climate Report has included consumer action as a valid climate solution for the first time. But, we must beware this unleashing a new raft of ‘sustainable lifestyle’ campaigns that can’t count (the carbon).
It’s been eight years since the venerated, and Nobel prize-winning, Intergovernmental Panel on Climate Change (IPCC) set out its previous plan for combatting climate change. Indeed, this is only their sixth ever report into the science of what the hell we should do about, well, the hell on earth that climate change could release. This year, the scientific authors and the governments who sign-off the report, have agreed a new chapter on the ‘demand side’ of climate – on what drives consumption and greenhouse gas emissions. This is a significant departure from their usual near exclusive focus upon the ‘supply side’ of climate change – the burning of oil, gas, coal and forests etc.
