Explaining Climate: The New Role of the TV Weathercaster

Explaining Climate: The New Role of the TV Weathercaster
AP Photo/Nati Harnik

When most people tune in to their local TV news station, they're used to learning whether it's going to rain tomorrow from the trusted, familiar voice of their favorite TV meteorologist or weathercaster.

Increasingly, those viewers are also learning about the effects of climate change in their own communities from those same trusted voices.

It was once thought to be a topic to be avoided, but many on TV have become emboldened to talk about this subject as their own understanding has evolved.

Ed Maibach, director of George Mason University's Center for Climate Change Communication, has surveyed TV weathercasters since 2010 on their opinions on climate change, as well as the incorporation of the topic into their broadcasts.

His results show a dramatic shift in the past 10 years.

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