Delacroix

The French government came up with a catchy slogan during the 1970s oil embargo imposed by Arab member countries of OPEC in retaliation for the US and Western European support of Israel during the October 1973 Arab-Israeli war. The advertisement that aired nightly after the main evening news gave advise to the people of France on how to conserve oil, which as a result of the ongoing embargo, was in shortage, and the price at the pump had suddenly risen sharply. The typical infomercial, of which there were several different versions, ran about a minute or a minute and a half. Then, just at the end a voice would announce in a very serious tone: “In France, we don’t have oil, but we have ideas.”