April 5, 2012
Facebook, NRDC: Conservation Can Be Fun
Emil Protalinski, ZDNet
Facebook, Opower, and the Natural Resources Defense Council (NRDC) today launched a social energy app (in beta) that lets electric customers of 16 utility companies share and compare their energy use with their Facebook friends. The app is designed to help you understand your energy use and give you new ways to discover energy savings opportunities while battling your friends in savings competitions. With an initial reach of 20 million households, the effort is one of the most significant to date, enabling people to take action and become more energy efficient.
TAGGED: Apps, Energy Efficiency, Social Media, Natural Resources Defense Council, Facebook, Energy Conservation