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In his book Ethical Oil, Ezra Levant raises an important point about the moral implications of products and activities in the global economy. I applaud the move to raise ethics to greater prominence in discussions around trade and economics. Questions around social justice, poverty, environment, and violence have propelled movements leading to action against sweatshops and child labour in the garment industry, to fair trade and shade-grown coffee products, to boycotts of California grapes and trade with apartheid South Africa.